K¹² in Their Words

"We were looking for curriculum that would excite students and their parents about learning. We wanted something with a 'wow' factor. K¹² was it, along with rigor and researched methodology. Our families have never been happier. "

—Jessica Venezia, Curriculum Coordinator
Pacific View Charter School
Oceanside, CA

Call for More Info

Within the U.S.: 866.912.8588

International: +1.703.483.7210

Researched-Based

What Makes K¹² Curriculum Tick?

K¹²'s John Holdren examines the importance of a research-based curriculum and appropriate technology use.

Read the full article.

New White Paper

Find out how your peers are addressing learning challenges with online education.

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Recruitment & Enrollment

Leading-edge Services to Help Promote Your Program and Get New Students on Their Way

K¹² has years of experience in educating the market on the benefits of online learning and in attracting hundreds of thousands of families to our full-time virtual schools. So we're uniquely positioned to help your school system meet recruitment goals and guide families through the enrollment process—relieving you of this administrative burden.

Starting with our own proprietary online enrollment, placement, and registration (EPR) tool, we offer two levels of marketing services to meet your goals and budgets:

Online Marketing Program

These features are available to all schools, to help you cost-effectively build awareness and drive student enrollments in your program:

  • Website creation and hosting: Inclusion of your school on K12.com, a dedicated school website built and hosted by K¹², lead collection and event registration capabilities, editable text sections, and training
  • Lead generation and outreach: Search engine marketing (SEM) campaigns, e-mail announcements, school-branded lead capture forms, and more
  • K¹²-branded, online PDF versions of collateral: Program brochures, flyers, posters, and course catalogs

Full-Service Marketing, Student Recruitment, and Enrollment

This robust program, available to qualified schools, adds to our online marketing program to help you reach your maximum growth potential:

  • School-branded, printed versions of collateral: Everything from program brochures to posters and catalogs
  • Customer support center: A dedicated toll-free number, lead outreach from over 100 highly trained K¹² representatives, and call center support
  • Event support: Phone consultation, participation in local K¹² events, assistance with online information sessions, virtual training, and a school-branded Powerpoint template
  • Planning and support: Enrollment forecasting and an assigned K¹² marketing manager
  • Tracking and reporting: K¹² tracks student enrollment records electronically, administrators receive access to enrollment reports, enrollment consultants guide families through the process and consult families about appropriate course placement, and K¹² follows up with families on their enrollment status and outstanding requirements